Hiroto Toyoda
Director, Head of Tokyo Studio
Hiroto studied at Middlesex University where he achieved first class honours in Product Design. He developed a deep curiosity in the ethereal quality of light and shadow, and how something intangible in itself could be used as a building material to change the perception and experience of the world. This fascination led him to start his career working with light in 2006.
He is in charge of the Tokyo Studio, leading the team of designers on projects in the Asia Pacific region, as well as being involved with new business development. His strong interest and experience in exploring light as a branding tool have propelled him to be one of the most senior designers at Speirs Major.
He has had articles published in Architect’s Journal, Retail Focus and arc magazine.
“My aim is to make the illuminated world more enjoyable and pleasant for everyone.”
Key projects Hiroto has worked on include SKP-S, Beijing; Fortnum & Mason at The Royal Exchange, London; Coal Drops Yard, King’s Cross, London; Verde SW1, London; International Towers, Barangaroo, Sydney, Australia; the Queen Elizabeth Olympic Park; Hedonism Wines, London; and The Mailbox shopping centre, Birmingham.